MEET ARIANA
BRUSSELS AIRLINES: Brussels Airlines can look back at a very long-standing and strong link with the African continent. We are known for being the last to leave and the first to come back in times of a crisis. Feeling very close to Africa, and in this particular case to Sierra Leone, means that we also stick to our engagement and our responsibility in bad times. For Brussels Airlines it was crucial to take up its responsibility and stand firm behind the country and its citizens, also transporting medical and humanitarian aid in our cargo holds, and helping the country with our limited means to overcome the crisis. We are much more than just an airline bringing passengers from A to B. We bring people, cultures and economies together and have a social responsibility.
BRUSSELS AIRLINES: The many “thank you” cards received from our African guests and the personal appreciating and gratefulness of all passengers when they deboarded the aircraft in Africa/Brussels. We felt even closer to the African countries than ever before.
Off course on top of that came the Official thanks and awards from the Governments of Guinea, Sierra Leone and Liberia. Very proud moments for the company!
BRUSSELS AIRLINES: We had very strict protocols in place that were followed by everybody every day (regular cleaning of the hands, temperature checks, etc…), including the ABCD of Ebola (Avoid Body Contact Daily). We had been communicating in a very transparent way about Ebola and very closely cooperated with the local and international health authorities.
BRUSSELS AIRLINES: As an airline, we never take any risk in terms of safety and security – this is our Top Priority!
In the situation of Ebola, it was not about taking risks, it was much more. It was about taking up its responsibility to the affected nations. We were not the problem by continuing operating our flights, we were part of the solution.
As a company culture at Brussels Airlines we push/nourish entrepreneurship within our organisation and follow our values: human, agile, enabling and pleasure.
BRUSSELS AIRLINES: As you have mentioned, Brussels Airlines remained active in Sierra Leone during the country’s difficult time. We do believe better and prosperous days are ahead. We want to be part of the rise of Sierra Leone. At Brussels Airlines, we strongly believe in friendship and partnership. The concept of partnership is to get into a relationship that is beneficial for each other. This is why we support development projects in the private sector.
We focus mainly on two aspects:
1- To enable the agribusiness environment. Agriculture is the first employment sector with about 60% of the country’s labour force. We try to help farmers to tackle issues such as finding markets for their products, upgrading the productivity and quality of their production, advising on logistics and linking the stakeholders of the supply chain. We are in close link with COLEACP who envisage opening a program in Sierra Leone as a result of their meet and greet with farmers and authorities during the mission we organised in May 2018.
2- Support and Encourage Entrepreneurship. Private sector is key to development and creation of wealth. Sierra Leone holds a number of people and returnees who have ideas and they want to make a difference. As they believe in the country’s potential and opportunities, but the path from the idea is conceived until it concretises is too long, because the ecosystem is not fully there.
Aside of those projects, we still continue to fly our passengers and goods in and out of the country. Whether you are Sierra Leonean or foreigner, whether you came to Freetown to visit your relatives, for business or for work. We must never forget that people, coming in and out of the country also bring dynamism to the economy; experience from abroad, ideas, know-how, which many Sierra Leoneans can use to create opportunities for the future.
Their hospitality is compared to none for now…
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