Hilda Effiong Bassey, better known as Hilda Baci, is a Nigerian chef, restaurateur, actress, and soon to be current holder of the Guinness World Record for marathon cooking. In August 2021, she won the Jollof Faceoff competition.

‘Breaking a world record’ isn’t easy, but Hilda Baci made it look like a piece of cake!


I. Hilda Effiong Bassey popularly known as Hilda Baci is Nigerian, a chef and an entrepreneur – Tough as the 🇳🇬 environment is, it’s still possible to make it big here if you discover and work on your calling. She didn’t start cooking this month. She’s only just being discovered and celebrated now. So, be diligent and patient in your delivery of value where you are when you have one.

2. She is said to have desired and planned this for 5 years – Dream, have a Vision and set out plans to execute, one day at a time.

3. She’s no stranger to breaking records as she won the maiden edition of the ‘Jollof Faceoff competition’ held back in August 2021. She’s been working while many were sleeping – How are you spending your own time in pursuit of that great desire of yours?

4. She set out to get out of her comfort zone – Nothing truly great or lasting happens in the comfort zone – greatness is always an uphill task. Check yourself are there downhill habits you need to drop, to go uphill?

5. Apart from sponsors, friends and perhaps family, not many knew of her. I didn’t, until she was well into the 2nd or 3rd day. Then suddenly Nigerians including the PR seeking who is who kept trooping in to be associated with her – Don’t wait for validation or encouragement or support or approval to start – Start from where you are, and be intentional in building positive relationships along the way that would trigger the goodwill you need as you proceed.

6. (From Femi Emmanuel Abiodun on my IG post : Don’t surround yourself with narrow-minded people. They will kill the dream, amplify your weakness and remind you that it is not possible.

Please add your own lessons below. 👇

#Congratulations #myfoodbyhilda #style
#hildabacicookathon #hildabacicooks #betonhilda #myfoodbyhilda
#WorldRecordHolder #CookingQueen #IncredibleAchievement #Dedication #Passion

Written By:

Olusoji (Esojailudun) Oyawoye

Co-Founder and MD/CEO at Resource Intermediaries Limited (


Written by: arianadiaries

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