EMPOWERING BEAUTY: UNVEILING THE INSPIRING JOURNEY OF MS. JOE, CEO OF AFROMERIC BEAUTY SALON AND INSTITUTE OF COSMETOLOGY

The world of beauty is as diverse as it is intricate, demanding both artistic prowess and an understanding of the science behind cosmetology. One astounding woman who has mastered both these components is Josephine Koroma, fondly known as Ms Joe. Not only does she celebrate beauty in all its forms through her globally-recognized work in…

September 6, 2023
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HOLISTIC ENTREPRENERUSHIP: NURTURING SYNERGIES FOR SUCCESS IN STARTUPS AND SMEs

My initial attempt into entrepreneurship was during middle school. I transformed into a rather crude version of a loan shark, catering to my peers who often mishandled their pocket money, seeking swift loans with interest from my burgeoning lump sum. Prior to that, my mother (spoken of discreetly) had occasionally acquired small sums from me…

August 22, 2023
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From Dreams to Reality: Juliana Sesay and Lyoa Sourced Company

In a world full of challenges and obstacles, it takes a special kind of individual to shine their light and make a difference. Juliana T Sesay, the founder and Business manager of Lyoa Sourced Company Ltd., exemplifies the essence of shining her light as she leads her agribusiness venture with passion, perseverance, and purpose. Five…

August 1, 2023
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MADE IN SIERRA LEONE, BABY FOOD CEO: ADDRESSES AFRICA’S NUTRITION AND FOOD INSECURITY ISSUES

End all forms of malnutrition, including achieving, by 2025, the internationally agreed targets on stunting and wasting in children under 5 years of age. Not your ordinary woman, but a passionate and caring mother who we crown the ‘Baby food CEO’. In this spotlight, Seinya Bakarr indulged us with the highlights of  how a simple meal for…

October 20, 2022
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THE SPOTLIGHT IS ON MAGENDA MOIGUAH: THE LADY BOSS WITH THE SMALL CHOPS

In a very modern world where women’s rights are human rights, we often downplay the strides that humans take regardless of their gender to do what they love, what they enjoy and perhaps more logically what puts food on the table. Many of us desire the life portrayed in famous sitcoms, or as played out…

May 4, 2022
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YOU CAN’T MISS,REFRESHINGLY SURPRISING,INNOVATIONS FROM CRAFTY BEE FASHION WORLD

Creativity is the ability to develop new ideas and to discover new ways of looking at problems and opportunities. Innovation is the ability to apply creative solutions to those problems and opportunities in order to enhance people’s lives or to enrich society.   John Sawo-Koroma is the founder of CraftyBee Fashion World. The CraftyBee Fashion World…

October 18, 2021
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AGRIPRENEUR ALERT: JOBECKS FARM (SL) IS ON A MISSION TO FEED SALONE

Finally, the sector needs an image overhaul. As young agripreneurs, we live the reality of being in an industry that few of our peers want to be in. Our peers react with surprise when we introduce ourselves as farmers, and that surprise often turns to disbelief when they realize we do it full time; that…

September 6, 2021
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SONIA JAFFAL’S STORY WILL SUPER CHARGE YOUR ENTREPRENEURIAL DREAMS

Everyone needs a little inspiration to launch that big idea, go for a goal or take up a challenge that might change the trajectory of their lives positively.  Inevitably once purpose has been activated, it is now left to that person to work on the tiny spark  of hope, fan it with the flames of…

July 31, 2021
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THE MANY PROBLEMS OF AFRICAN ENTREPRENEURSHIP IN THREE SHORT HEADINGS

Over the last ten years, the concept of entrepreneurship has seen increasing popularity. In African countries, many young people are taking the risk to venture into business and explore new opportunities to solve their most pressing problems. This in itself is a win for a continent that boasts more than 60% of its population made…

July 24, 2021
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BRAND SPOTLIGHT: THE IMPORTANCE OF OUTSOURCING, WHY WE NEED THE WORK PLACE SERIES

” The need for access to talent will lead companies to think about outsourcing as a means of accelerating innovation and gaining competitive advantage. This will lead to a transformation of the outsourcing profession where innovation will be valued much higher than pure cost savings.” – Jagdish Dalal, CEO of Corporate Affairs Most start-ups and entrepreneurs…

July 20, 2021
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