THE IMPACT OF WOMEN IN CREATIVE INDUSTRIES : A SPOTLIGHT ON FATMATA SARAH DAVIES

Throughout the decades, creative industries stand as a beacon of innovation, self-expression, and limitless potential. However, within this vibrant sector, the need for inclusive participation and empowerment remains crucial, especially for women seeking to break barriers and make their mark.

In this blog post, we celebrate the inspiring journey of Fatmata Sarah Davies, a trailblazing entrepreneur from Sierra Leone, whose remarkable achievements in the informal job sector spotlight the power of inclusion in the creative industries.

Research conducted in developing countries, including Sierra Leone, emphasizes the evolving role of women in the creative industries, which encompass sectors such as art, design, film, music, fashion, and advertising. Despite historical male dominance in these fields, studies by organizations like the World Intellectual Property Organization (WIPO) and the United Nations Development Programme (UNDP) highlight the unique challenges and opportunities faced by women entrepreneurs in the creative sector. Barriers such as limited access to funding, networking, and mentorship persist, but women play a crucial role in driving innovation and fostering cultural diversity within these industries. The informal nature of employment within creative sectors in developing countries, as highlighted by the International Labour Organization (ILO), often involves women engaging in freelancing or entrepreneurship. While this informal work provides flexibility, it may pose challenges related to job security and social protection. To address these issues and promote gender inclusion, research advocates for policies that ensure equal opportunities, access to education and training, and initiatives combating stereotypes and biases within the creative industries. Supporting women in creative entrepreneurship not only enhances their economic independence but also contributes to the overall vibrancy and diversity of these sectors in developing nations.

The Rise of Fatmata Sarah Davies

Fatmata’s entrepreneurial journey is a testament to resilience, determination, and a passion for excellence. As the CEO of Kaemon Company (Ltd), she oversees The View Lounge, Hotel, and Restaurant located at the new Freetown City Council building in central Freetown. Additionally, she is the Owner and Founder of Kaemon Events and Rentals, a premier events planning and decorating enterprise in Sierra Leone.

Within just eight years, Fatmata has transformed her ventures into respected and sought-after establishments, earning recognition both nationally and internationally. Her meticulous professionalism, commitment to perfection, and high standards have made her a household name among Sierra Leone’s elite, solidifying her position as a leading figure in the creative industries.

A Journey of Leadership and Advocacy

Before venturing into entrepreneurship, Fatmata’s journey included a stint as a marketing executive in the banking sector. Her leadership qualities became evident during her undergraduate studies at Fourah Bay College (USL), where she served as the Vice President of the Student Union government. Known for her thoughtful advocacy and managerial skills, Fatmata’s ability to work independently and collaborate effectively within a team set the foundation for her entrepreneurial success.

Challenges Faced by Women in Sierra Leone

Fatmata’s journey has not been without its share of challenges. In Sierra Leone, women encounter obstacles such as a lack of representation in leadership positions, workplace inequality, cultural practices, and inadequate access to healthcare and education. Recognizing these challenges, Fatmata advocates for an increase in the quota of women in decision-making roles, improved access to education and healthcare, and the eradication of harmful cultural practices like Female Genital Mutilation (FGM).

Inspiration from Female Role Models

Fatmata draws inspiration from her late mother, a courageous woman who defied societal norms by contesting for a leadership position in Tambaka Chiefdom. Despite facing adversity, her mother single-handedly raised her children through school, demonstrating the strength and resilience of women in leadership. Additionally, Fatmata finds inspiration in the renowned figure, Opera, who refused to let her past define her, showcasing the transformative power of determination and self-belief.

Fatmata Sarah Davies’ journey exemplifies the transformative impact of empowering women in the creative industries. By breaking stereotypes, advocating for gender equality, and fostering inclusivity, women like Fatmata contribute not only to their personal success but also to the overall development of Sierra Leone and Africa at large. As we celebrate her achievements, let us be inspired to create a future where entrepreneurship knows no gender boundaries, and the creative industries thrive on the diversity of talent and perspectives.

International Women’s Day 2024: Sharing powerful stories of Sierra Leonean Women Entrepreneurs who are breaking barriers and inspiring inclusion through their work.