MEET ARIANA
MABINTY SANKOH:
Peerless (my pieces)
Dedicated (me)
Fulfilling (my customers)
Boundless (my business)
MABINTY SANKOH: I pay keen attention to fashion trends. In the past years, I noticed that there was a growing trend for African accessories. Many times I heard ladies asking their friends about their jewelry, bags and shoes but could not obtain them because they were not readily available with next day delivery. With this in mind, I decided that it would be great if women had access to high quality fashion accessories from different cultures around the world, in one place, just a day away. With Divine Elegance your fashion needs are just a click away.
MABINTY SANKOH: I’m not even sure which first customer I should write about! The first one on Divine Elegance Fashion or the very first customer I ever had as a business woman. I must say the younger me must have thought “Yes, that’s one step closer to becoming a millionaire, “while the older me would say “I’m glad I could be of help!” Either way, I felt fulfilled and accomplished to be able to be of service to someone.
MABINTY SANKOH: Multinational payments. Many businesses in Africa have to import their products. This means that in order to run a successful and profitable business, their prices are often inflated to cover those transit costs. This puts a strain on the business owner as well as their customers. These challenges can be minimized by investing in infrastructure settings. Developing a training workforce in various skills, and most importantly governmental assistance in the form of funding.
MABINTY SANKOH: Business success for me is customer satisfaction. We all want to make profit but it’s not as important as catering to my customers’ needs. Being a nurse and caring for vulnerable people made me realize that money isn’t success. It is gratifying for me to see my patient happy and content. This is why I would rather have 100 returning customers than a million dollars in the bank and unsatisfied customers.
MABINTY SANKOH: Time! I would love to be able to do it full time. Give it 100% of my time and devotion. Not that I don’t at the moment, but being a nurse and working full time means I cannot travel at leisure to explore and experience the crafting of the accessories. If I had more time I would go to the ends of the earth to bring unique pieces to my customers.
MABINTY SANKOH: To take Divine Elegance Fashion to Sierra Leone and to have a handful of stores in different countries so that, my customers will be able, to simply walk in and buy what they desire.